We are thrilled to announce a new partnership with leading high street retailer Primark to launch comprehensive Detailed Access Guides for all their stores across the UK and Ireland. This exciting collaboration aims to provide disabled customers with clear information about the accessibility features available at each store, enabling a more inclusive shopping experience. 

For the past year, our team has been working alongside Primark to survey each store location, including their office environments and create the Detailed Access Guides. The Guides are available online and cover everything from parking to entrances, toilet facilities, lifts, fitting rooms and checkouts. Whether you need to know about wheelchair access, walking distances, assistive listening, signage, seating or transfer spaces, they are here to help. 

The collaboration comes as part of Primark’s ongoing commitment to improve accessibility for both customers and colleagues. From 28th January, a new collection designed by adaptive fashion designer and disability advocate Victoria Jenkins will be available in selected stores nationwide and through the 113 UK stores offering Click & Collect.  

The collection builds on Primark’s first adaptive underwear range launched in January 2024 as it pledged to make bring adaptive fashion to the high street and make Primark a more accessible place to shop and work. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility, and ensuring diverse representation across its campaigns. 

Primark has also collaborated with accessibility app NaviLens on the launch of the adaptive clothing range, with a code available to scan on product signage to support visually impaired people access information and locate the range in store. 

 

Charlie Magadah-Williams, Head of Diversity & Inclusion at Primark, said:  

“We have been working to make Primark more accessible for our customers and colleagues and the last twelve months have seen us accelerate our work and make changes right across our business. At every stage of the journey in developing this adaptive collection we’ve pushed ourselves to make things more accessible – whether that’s the labelling or how a customer will experience the product when shopping in store. We’re grateful for the partnership with experts like AccessAble who have supported us in rolling out Detailed Access Guides across our stores in the UK and Ireland, so customers can plan their visits with confidence.” 

Dr. Gregory Burke, Founder and Executive Chair of AccessAble said:  

“We are delighted to partner with Primark to develop Detailed Access Guides for their stores and offices across the UK and Republic of Ireland. We know that 90% of disabled people search for accessibility information before visiting somewhere for the first time. To date, AccessAble has surveyed over 8,000 shops and shopping centres in the UK and is proud to collaborate with Primark to address the challenges disabled people face when shopping.” 

Detailed Access Guides for Primark stores can be viewed here.